Secrets To Naming A New Business

A business name is almost like the nose on your face. Everyone has one but not all of them are that pretty. LOL The fact is this... if you want to get ahead in the business world, then you need to nail it on a business name because it is how you are branded from then on.

The Search For A Business Name


Trying to figure out the right business name can be tough. It takes a lot of thought to getting it right the first time, because if you mess up as you come out of the gate, it is hard to get your horse back in the race.

The business name that you choose should not exist in isolation, but as part of an overall strategy. Naming a business is not only where you start as the business's founder, but also where the consumer starts. Choose the wrong name and your business will falter.

How to Brand Your Business

Everyone has an opinion on how to best name a business. Some business experts believe that the name should be abstract, while others believe it should paint a vivid picture of what it does, and others like the "cute" approach in using coined names. Coined names are made-up words. Any name can be made to work, but there are definitely benefits to picking the right name.. I happen to be in the school of thought that likes to paint the vivid picture of what a business does.

Having Difficulty Coming Up With A Business Name?

Brainstorming can be an excellent way to generate good ideas. I like to use the branch method of brainstorming for 10 minutes. Then I go over my ideas and group them. I then take combinations and even partial word combos and see what I can find. Important also to me is whether or not the domain name is available for the business, because I want it to be unique and to be able to have the .com address for my business name.

I would not recommend making your first or last name a part of the business name. Like Joe's Plumbing. What if you sell the business? Think about "Roto Rooter?" That name says it all and is franchisable. For a website design business does "Chandler Web Design" sound better or does "Website Interactive?" It is so easy to see that the later business name is much better. Also don't make the name hard to spell or remember. Think about it. You will have to use this name all the time. Make your business name an asset. Choose wisely and you will not regret it!

About the Author

Naming Your Business & Start-up Start-up Business Loan up to 500K.

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by: business Total views: 15 Word Count: 469 Date: Mon, 10 Mar 2008 Time: 5:37 AM 0 comments