Market Savvy Trade Show Booth Choices

Here You Are! Did your exhibit at the trade show attract enough attention from potential clients? According to the experts, you have only about three seconds to capture the attention of an attendee. Your display needs to be bigger and better than the competition so that you are noticed.

Many existing market niches are supported by a trade show today. Trade show exhibitions offer a great way for businesses to advertise in front of many possible customers within a relatively short period of time.

Businesses often find that it is well worth the money, time and staff training to exhibit themselves in a trade show. The return on this investment can make a huge difference in your bottom line. If you realize that participating in a trade show event would prove beneficial to your business, you need to take promising measures to make it happen.

You have a variety of options when designing your trade show exhibit, or "booth", since they can be as small and simple or large and complex as you desire. The booth can be as simple as a banner stand with a podium. This would be extremely mobile making it possible for even a petite staff member to transport.

A tabletop display is a slightly larger option where the graphics stand on top of a table and can extend the length of the table. Most tables have a skirt around them to hide their unsightly table legs. You can use this covered area as a storage place for brochures or pamphlets.

A big advantage of hanging signs is that it gives you a visual advantage that will draw attendees to your booth from anywhere in the trade show. Eye-catching graphics can be critical for drawing interest and people toward your booth.

Like their name suggests, Popups appear to pop from the floor. Their typical sizes are 10’ X 10’or 10’ X 20’ and the two most popular style choices have either curved walls or the wing style. Using them with customized graphics can help draw attention to your booth.

With a generous budget, you can even get a custom-designed booth, utilizing trusses to construct your booth in any imaginable shape and size. Just add some snazzy graphic artwork and you will attract lots of attention. You should look into renting a booth at a good rate when budget is of concern.

That was a brief list of the most common types of trade show exhibit booths. Which one is the perfect one for your company? Certainly you must choose the best value available, while taking into consideration your budget constraints. Look for an experienced vendor when seeking design help for your exhibit booth. The company should help you focus on your market objectives.

When you are at the trade show and timing those three seconds, will your booth win the crowd?

About the Author

Andrea M. Minden is an experienced marketer at trade show events. When she is in need of an Trade Show Exhibit Design, she gets help from the experts at Exhibit Options for Trade Show Display Company, large truss systems, or smaller items such as hanging signs and tension fabric displays.

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by: business Total views: 17 Word Count: 494 Date: Fri, 1 Feb 2008 Time: 2:28 PM 0 comments